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Creating Your Personal Brand Using Your Core Values

Updated: Mar 17

New Year, New You!

Building a standout personal brand in today’s bustling job market is all about letting your true self shine through. Think of your resume and LinkedIn profile as more than just timelines of your work history. They're your chance to tell the world, "This is who I am and what I believe in" and you can trust once you define this, you can come back to it in any conversation you have, especially when you get nervous or feel lost for words. In this post, we’re going to show you exactly how to make your core values the heartbeat of your personal brand. We’ll dive into how these values shape your professional identity, making you not just another candidate, but the candidate. Plus, we’ll share tips on getting your values across during interviews, so you can chat about what you stand for as confidently as you do about your professional achievements. Let’s get started on building a personal brand that’s as authentic and unique as you are.

Understanding Core Values

Core values are the guiding principles that define who you are as a person and a professional. They serve as a compass for your decision-making and behavior. Identifying your core values requires self-reflection. They're not just fancy buzzwords; they're reflections of what's truly important to you—like authenticity, integrity, creativity, teamwork, and innovation.

The Link Between Core Values and Personal Branding:

Your core values play a significant role in shaping your personal brand. They are the foundation upon which your brand is built. When your values align with your career and professional goals, your brand becomes authentic and relatable.

It's like how Oprah’s brand is all about empowerment, education, and being your authentic self. She’s built an empire on these values, showing us just how powerful they can be.

Updating Your Professional Profile

Keeping your professional profile up-to-date is essential for showcasing your growth and development. Whether it's your LinkedIn profile, resume, or personal website, ensure that your core values are reflected in the content. Use action-oriented language to highlight achievements that align with your values.

Creating Your Personal Brand

Personal branding goes beyond just your resume and LinkedIn. It's about how you present yourself online and offline. Define your unique value proposition and craft a compelling narrative that communicates your core values. Your personal brand should be consistent across all platforms, reinforcing the same values.

Showcasing Your Core Values in Interviews

Your core values should shine during job interviews. Hiring managers want to see that you're not only a qualified candidate but also a cultural fit for their organization. Prepare stories and examples that illustrate how your values have influenced your work, decision-making, and problem-solving skills.

The Role of Professional Interview Prep

Professional interview preparation can make a significant difference in how effectively you communicate your core values during interviews. Interview prep companies are equipped with the knowledge and expertise to help you align your responses with your values.


Ready to brainstorm and update your professional profile, creating a personal brand that reflects your core values? Contact us TODAY for personalized guidance. Your journey to a stronger professional identity starts here!

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